01
ABOUT ME
DIGITAL
BRANDING
WEBSITES
Hello, I’m Kristen,
an Art Director / Senior Graphic Designer based in Cincinnati, Ohio.
I create print and digital products for a more beautiful and usable experience.
In my position as a Art Director and Graphic Designer, I have had the opportunity to develop my skills in business-to-business, retail, business-to-consumer, trade show and large scale event graphics. Within those fields I have extensive experience in creating POP displays, brochures, advertisements, signage and additional pieces that help strengthen brand identity. In addition, I am capable of taking a project from concept through completion.
I currently work in both Mac and PC format and highly skilled in the following computer software programs: Photoshop, Illustrator, InDesign, Quark XPress, WordPress and Office. I also have experience working in Premiere, After Effects and Dreamweaver. I have a Bachelor of Fine Arts degree in Visual Communication Design from Kent State University and have worked within that field for over 20 years.
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WORK
03
PROFILE
EDUCATION
Bachelor of Fine Arts
Visual Communication Design
Minor in Advertising
Kent State University
EXPERIENCE
Innomark Communications
Art Director / Senior Graphic Designer | – Present
• Provide complete creative services to clients, from concept creation to finished production files
• Design and produce marketing collateral in print and digital such as graphics for concept renders, displays, brochures, environmental graphics, PowerPoint presentations and email blasts as well as lending a hand to the marketing department while maintaining brand standards across all media
• Responsible for collateral for production run jobs, creating dielines, instruction sheets, presentations and any additional supporting items needed
• Provide design support for 3D design and development of POP displays
• Proof incoming client files to ensure art is ready for production
• Develop creativity and gain more knowledge of design trends and processes to strengthen skills as a designer
• Self-train on new features in programs to learn and implement new methods while exploring new software
• Maintain up-to-date skills in design, printing and interactive techniques that are relevant to various industries
• Use time-management skills to work efficiently and within the budget and timeline established
• Communicate well with others, whether with sales, a project manager or the client directly
• Ability to work seamlessly with all office locations and personnel levels
• Detail-oriented and the ability to effectively multitask in a deadline-driven atmosphere keeping brand standards consistent throughout the project
• Work on projects collectively and independently and foster an atmosphere of helpfulness and cooperation with colleagues and resolve any problems promptly to help keep a project on track
Portico Merchandising
– July 2017
• Responsible for design and execution of company website and literature.
• Produce, brand and design POP displays, signage and trade show booths from concept through completion.
• Create and implement marketing promotions such as catalogs, identity programs, sales sheets, postcards and brochures for clients and internal communications.
MBR & Associates
SKILLS
EXPERT LEVEL
Photoshop, Illustrator, InDesign, Acrobat
INTERMEDIATE LEVEL
After Effects, Premiere, Dreamweaver, WordPress, Office, ONYX, QuarkXPress, Infusionsoft, MailChimp
ORGANIZATIONS
AIGA
04
WORK FLOW
MY STEP BY STEP PROCESS
01
BRIEFING
I accumulate the information needed to know the client’s objectives and focus on the details of the project.
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RESEARCH
After reviewing the materials given to me, I can start research. This phase usually entails taking into account competitors, market trends, product/service differentiation, the history of the business, and the future of it as well.
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BRAINSTORM
I analyze the research gathered and decide on design and functionality criteria.
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CREATE
Once I have a clear strategy, the idea is to then create preliminary design concepts based on the strategy developed.
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LAUNCH
With an approved design, I am now able to implement the finished piece across all deliverables, which may include both print and web.
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CONTACT
Give me a Shout!
Have a question? Want to know more about me? I would love to hear from you.